Refined over a period of many years, the Endleofon is the acclaimed innovation process that has rapidly accelerated intellectual property development for our clients. Innovation often finds expression in important books, white papers, new methodologies, new products and systems. As one of our bestselling authors explained, “What we did here in six months was more productive than six years elsewhere.”
The Endleofon Process consists of eleven essential steps, beginning with making initial distinctions and reaching ultimate completion with the development of advocacy tools. After many years of guiding individuals and corporate teams in the development of ideas, systems and products that have made a significant contribution to progress around the globe, the Endleofon Process is now the basis for the book, How to Think Like a Genius, by Gerald Sindell, coming from New World Library in 2009.
Read Dean Brenner's insights on the Endleofon process.
Milestones:
| ONE: |
COMMITMENT. We create and commit to your strategic plan. We work to understand and define your goals, identity, and your personal and corporate brands. You commit to staying the course, to putting every assumption into play.
We work together to develop your intellectual property, and to teach your organization how to develop an innovation culture based on the Endleofon. We establish a marketing communication plan focused on your evolving intellectual platform that includes your website, personal and corporate blogs, videos, and other coordinated traditional media.
If you are developing a book, we will develop your book proposal with you and market it to external and internal agents.
|
| TWO: |
PLATFORM. We continue to develop your IP and aggressively coordinate your marketing and PR efforts for your business development strategy. If possible, you and your top team are becoming high-level keynote speakers.
|
| THREE: |
IMPLEMENT. We gather and document additional proof points and success stories that support your IP, and scale your methodologies.
|
| FOUR: |
RECOGNITION. You and your organization are recognized as genuine thought leaders in your industry. You are fully actualized in the market.
|
| FIVE: |
REAP THE BENEFITS. Your thought leadership becomes widely recognized. You have integrated the Endleofon innovation process into your professional life and the culture of your organization. People ask you for your thoughts, and your organization attracts the top talent and best clients, produces the best products for appreciative customers.
|
You have entered the virtuous circle of thought leadership.
